Hollywood Mellodrama module Essay Example | Topics and Well Written Essays - 1500 words

Hollywood Mellodrama module - Essay Example ry workers widow with that of the bourgeois Communist couple in the former is more redundant than revealing; and the somewhat strained antic behavior of the characters in the latter virtually demolishes any sense of form. While that form keeps pretending that the film is melodrama, the action and acting often border on The Three Stooges. Still, Margit Carstensens remarkable incarnation of the ultimate, twisted groupie--to Kurt Raabs impotent poet who "only murders those he loves"--resonates with perverse gusto within the dynamics of the Fassbinder troupe. In yet another sense, style almost supplants content altogether in Chinese Roulette (1976), as a delirious use of camera movement and eccentrically composed shots become ends in themselves. If there is a point to the upper-class shenanigans in the film, it may be that the venalities to which parents expose their children will be visited upon them in turn. At the center of the film there is a "truth" game conducted by a crippled child (Andrea Schober) who seeks to humiliate her parents, particularly her mother (Carstensen), by associating her behavior with that of a commandant of a concentration camp. The films excessive stylization barely disguises its similarity to Fassbinders interrogation of his own mother in Germany in Autumn. Mise-en-scà ¨ne aside, Mother Kà ¼sters provides an important clue to Fassbinders politics, which were hardly either left or right. In the silent German film Mother Krausens Journey to Happiness (d. Piel Jutzin, 1929), on which Fassbinders is based, the mother bemoans her miserable life in the slums, and after her son is arrested, turns on the gas and escapes into the fantasized "happiness" of the title--although the film ends with a strong socialist message as her daughter marches with the masses to the "Internationale." Living in a time that has absorbed the failures of one ideology after another, Fassbinder debunks such idealized solutions and implies that the only way social

Wittgenstein Essay Example | Topics and Well Written Essays - 1250 words

Wittgenstein - Essay Example His earlier profession was an effect of Arthur and his mentor Russell Bertrand. His earlier profession was terminated in the Tractatus, which is based on the notion of rational problems that contributed to arguments of the logical language. His work tries to show the logic in philosophy and theoretical investigations. This is through revealing the logic and language used in philosophy as well as the technical approach of philosophical issues. The work of Wittgenstein on a rule of private language is still taken into considerations and his philosophical work as influenced varied field outside the work of philosophy. Therefore, the discussions within the research analysis provide different ways of understanding diverged philosophical writings of Wittgenstein. The Philosophical Features of Wittgenstein Wittgenstein’ logical concept is anti-theoretical; thus, it is not easy to classify them in the classical ideas. He focused on philosophical logic and language of philosophy, which a theory demonstrating his own meaning of philosophical ideas. He used a philosophical paradox of explaining the logic and language used in philosophical work, which he borrowed from the Greek sceptic (Pojman and Vaughn 192). He avoided the logic and language theory in 1929; thus started explaining ideas rather than describing them. Therefore, his work stood among the classical work because western philosophy mainly was conceived as the search for a new way of explaining ideas rather than describing them. Another feature is that Wittgenstein was non-sceptic because he believed that it was wrong for philosophers to use philosophical theorizing of ideas. This is one of the main reasons that made him abandon the philosophical method of theorizing ideas. This is because he taught that it was a risky way and liable to error. The philosophical theory was a method, which was commonly used by Emmanuel Kant, but the critique upon Kant’s way of theorizing ideas contributed to varied f orms of human experience. Wittgenstein never used the same way Kant was working, but his method in philosophical work led to the philosophical theory back to its origin. For instance, the way people construe or interpret feelings from objects that are not dependent and connect them to the physical world is one way that attributes Wittgenstein’s work. Ordinary Language Philosophy Wittgenstein encountered varied issues in placing ideas; thus, nearly all of his writing styles were almost the psychopathic quality. Therefore, he used an ordinary language that views traditional philosophical issues as deep-rooted in misunderstandings. This philosophy is built upon distorting what words actually imply in the daily use. The language philosophical approach that Wittgenstein used avoided philosophical theories. The ordinary language, which is sometimes referred as the Oxford philosophy, was linked with the work of Oxford professors in the 20th century (Pojman and Vaughn 192). The centr al point of rational words that Wittgenstein used in the common language tripped over the words that many scholars took in abstraction. Abstraction is the method through which principles are employed from classification and utilization of literal ideas. This method of abstraction was used in philosophy in order to enable philosophers to recognize some set of ordinary features in people. However, Wittgenstein was criticized for being totally misguided, and he has no general solutions to the philosophical problems. Philosophers are obliged to abstract the ordinary definition of words, but Wittgenstein extracted words in reverse. He could describe a theory in every situation, and he used imagery to reveal the problem structure under scrutiny. This reveals why many people have read and appreciated most of his philosophical

Values And Beliefs Influenced By Diamond Industry Cultural Studies Essay

Values And Beliefs Influenced By Diamond Industry Cultural Studies Essay The power of advertising throughout the 20th and 21st century has been great upon the American popular culture as well as the rest of the civilized world. This is so because advertising infiltrates and shapes our cultural dialogue/space by influencing and directing its course. Furthermore the influence of the advertising/marketing machine has singlehandedly changed many cultural beliefs and their values. This is effortlessly evident by analyzing the diamond industry, which has been shaping beliefs and values of romantic love within our society and beyond. These values and beliefs influenced by diamond industry or to say Diamond Cartel, have become deeply embedded within our popular culture. This was achieved by constant and ingenious advertising over the last 80 years. Even though diamonds are gemstones with great properties they are not as valuable as they are portrayed in our society. The rule of thumb for the high value of the gemstones or anything else in general is that those ge ms or precious metals have to be rare. Hence the fact that diamonds are actually abundant on our planet is a fact very well hidden from the general public. The extreme value of the diamonds is not achieved by their valuable properties, but mainly via the monopoly held by the diamond cartel. DeBeers or the diamond cartel over the years has carefully planned and used advertising as well as various marketing strategies to grow their diamond empire and by doing so they achieved unfathomed wealth. They did this by twisting, influencing and finally transforming our cultural values, into a belief that diamonds are the ultimate symbols of everlasting love. The effect of this aggressive 80 years long marketing campaign structured by DeBeers is that for the; engagements, weddings, anniversaries, Valentines Day and all the other meaningful love associated events in our life; the diamonds are seen as the greatest gift of love. This is so even though diamonds and their production are far from the affectionate or compassionate industry, in reality its quite contrary. Most buyers are unaware that in gifting their lovers with these aesthetically-beautiful symbols, they are supporting industries which damage the environment, utilize forced labor, cause serious health problems, and contribute to violent conflicts. (Donohoe, 2008, p. 164) Introduction The allure of diamonds we can trace throughout the known history, they are the hardest, the most enduring and sparkling of all precious stones. The word diamond comes from the Greek word adamas, meaning unconquerable. As far as our reliable records reach back into the dim and mystic ages, we find the diamond occupying a prominent position in the estimation of man. (Endlich, 1878, p. 30) A diamond is a translucent precious stone made from one of the earths most widespread element; carbon and it is one of the best known allotropes of carbon. The creation of diamonds began very early during the formation of the planet. They were formed deep within the earth, cooked by extreme temperatures and pressure. When the planets surface cooled, a volcanic activity forced hot magma to the surface, bringing with it the diamonds. However not all diamonds are found where they first came to the surface, because consequential erosion of the top soils over millions of years transported and deposited diamonds along the river banks, the shorelines or on the bed of the oceans. The most important diamond value looked upon by man is its highest hardness and thermal conductivity of any bulk material, making it perfect for industrial applications in cutting and polishing. Above all other of its qualities, which at present determine its value, the superior hardness to all substances then known, seems to have impressed the Ancients. (Endlich, 1878, p. 30) There are two ways of mining diamonds and they are Pipe Mining and Alluvial Mining. The Pipe mining refers to the extraction of diamonds from the volcanic pipes, as for the Alluvial mining it is a process where diamonds are extracted from the alluvial deposits which are sand, gravel and clay that have been naturally enriched with diamonds by soil and water erosion as mentioned above. Background Until the late 1800s diamonds were a genuinely rare stone found only in a small number of riverbeds in India and in the jungles of Brazil. The entire world production of gem diamonds amounted to only several pounds a year. In 1870, however vast diamond deposits were discovered in South Africa. Almost immediately diamonds were being mined by the tons, this inevitably caused diamonds to flood the market. To the financiers who developed the South African mines this fact spelled imminent danger for their investments, because at the time diamonds had little intrinsic value and their price depended to a great extent on their scarcity. They feared that overdevelopment of diamond mines in South Africa and beyond, will cause diamonds to lose value and become only semiprecious gems. Quickly, the major investors realized that they need to control the diamond trade in order to perpetuate the illusion that the diamonds are rare/scarce. Hence in 1888 they created DeBeers Consolidated Mines Ltd., which was incorporated in the South Africa. Shortly after its incorporation, DeBeers took control over all aspects of the world diamond trade. DeBeers a diamond cartel took many forms and it used many different names for its operational units all over the globe. In Europe, it was called the C.S.O. or the Central Selling Organization, in London it operated under the name of The Diamond Trading Company, in Israel it was known as The Syndicate, and in Africa it disguised its South African origins under subsidiaries with names like Diamond Development Corporation and Mining Services, Inc. For most of the time since its inception DeBeers Consolidated Mines Ltd., not only directly owned or controlled all the diamond mines in southern Africa but also owned diamond trading companies in England, Portugal, Israel, Belgium, Holland, and Switzerland. DeBeers Consolidated Mines Ltd., became the most successful cartel pact in the history of the modern trade. While all other commodities, such as the other precious gems, gold, silver, copper etc., oscillated wildly with the economic conditions; diamonds have continued to move upward in price every year since the great depression or better to say since the beginning of the aggressive marketing campaign employed by DeBeers in order to promote diamonds. It is easy to conclude that the Diamond cartel had conceived their business plan with two parts; first to control the supply of diamonds, than to influence the demand. What De Beers did and are doing even today is a classic textbook example of a monopoly, for this reason they are forbidden to operate on the United States soil, stemming from the provisions in the Sherman Act, which states that any conspiracy in restraint of trade is unlawful. Nonetheless, they were and still are selling 50% of the worlds annual diamond sales in the USA; through their various subsidiaries or American dealers who can purchase diamonds only from the cartel, what we have to realize is that this is going on since the late 1800s until modern time. Thought the South African source of the worlds diamonds supply is still going strong, we, as a nation, sport more than half of the sparkling carbon crystals worn anywhere. (MacDill, 1929, p. 125) Even thought their business practices are very important for the analysis of their ethical business operation, I will focus more on their marketing plan and the efforts done over a period of the last century, where they strived to control and influence the masses, public opinion and ultimately shape cultural beliefs all over the globe. B. Ingenious and constant advertising efforts of the De Beers diamond mining cartel since 1930s has profoundly affected and shaped our popular culture within the United States and beyond. During the great depression, diamond industry experienced its first and last so far; diamond crisis, during which the price of diamonds was declining worldwide. This turn of the events has motivated DeBeers a diamond cartel to begin their aggressive advertising campaign, which influenced public opinion and changed cultural beliefs worldwide. They needed to change public attitudes towards diamonds and influence them to believe that diamonds have value beyond the economic worth. In September of 1938, after Harry Oppenheimer then CEO of De Beers Consolidated Mines Ltd, has traveled to New York City and meet with Gerald M. Lauck, the president of N. W. Ayer advertising company, the advertising plan was devised. Two goals of this campaign are; first to persuade men to buy bigger diamonds, second to persu ade women that diamonds are necessity to romantic love and courtship. II. Diamonds as symbols of everlasting love. A. First and the most effective marketing strategy employed by DeBeers has been the marketing of diamonds as a symbol of love and commitment. DeBeers realized that in order for diamonds to become a symbol of love and courtship they had to change their meaning completely. They set out to do this trough three main ways; a. trough movies and royalty, b. news stories linking diamonds and love, c. advertising campaign. What was necessary was the creation of a mass mentality in which women would perceived diamonds, not as precious stones that could be bought and sold according to economic conditions or fashion, but as an inseparable part of courtship and married life. (Epstein, 1982, p. 6) Overall impact of this campaign on the popular culture has been that diamonds are central when thinking about the rituals of romantic courtship. Today, diamond engagement rings are commonplace and are seen as the essential part of our courtship. Since 1939 an entirely new generation of young people has grown to marriageable age. To this new generation, a diamond ring is considered a necessity for engagement to virtually everyone. N.W. Ayers memo. (Epstein, 1982) After the world war two, the diamond industry realized that they are in a desperate need of a slogan, which will represent their symbols of love. In 1948, N.W. Ayer Son coined a now ultra famous slogan A Diamond is Forever. Today this slogan is seen and understood by general masses as an allusion to the eternity of love. What is peculiar about this slogan is that in reality it has actually arisen from the fear that people will place second hand jewelry back on the market, which would ultimately undercut prices of the diamonds. The prestigious US magazine, Advertising Age, in its January 1999 edition, proclaimed A Diamond is Forever the most recognized and effective slogan of the twentieth century. B. Second strategy of DeBeers cartel aimed to extend the symbolic meaning of the diamond rings from the engagement to the anniversaries, which will symbolize reassurance of lasting love. Therefore in their second marketing strategy they began focusing on a 10 year anniversaries. Once this strategy proved to be successful De Beers extended anniversaries even further and began advertising campaign for their third marketing strategy/idea, which was focusing on the 25th anniversary. Furthermore in their fourth marketing strategy DeBeers decided to expand their target market to the men as the recipients of diamonds, which as well proved to be successful. The most recent major DeBeers marketing campaign or strategy #5; is the expansion of the existing target market to the women as buyers of diamonds for themselves, doing this mainly by associating diamonds with the independence. Even though there is some positive empirical data it is still too early since the inception of this strategy, for the same to be evaluated. Another successful promotion that falls within the frames of strategy # 1, 2 and 3, is the eternity ring campaign, which was presented as a symbol of continuing affection and the admiration of the loved ones. Like wedding rings, eternity rings are a symbol of everlasting love. Although eternity rings are frequently given to celebrate an anniversary or other special event such as the birth of a child, there is no precise occasion for which to give this exceptional gift. Given as a tangible symbol of the promise to love forever, an eternity ring is a beautiful way to show the love of your life how much she means to you. What does Thomas Shelby think is amusing about the Eternity Ring is that at the height of the cold war, the Russian diamonds from Siberia, which are in the eternity ring were successfully marketed and sold in USA . Latest in the major campaign of diamond rings is the Trilogy Ring, which is representing the past, present and the future of a love relationship. Three stones. Three stories. But only one you. The Trilogy ring frames three diamonds one to represent your past, another to represent your present and the last to represent your future. The perfect embodiment of your life story? III. Diamonds as symbols of esteem, prestige and sophistication. A. De beers and N.W. Ayer Son are responsible for the creation of the idea that diamonds are rare and valuable, and that they are also an essential signs of love, esteem and prestige. Analogous to the campaign, which was transforming the diamonds into the symbols of love, a subliminal undercurrent of prestige was ever present, underlining and accenting the meaning of diamonds. For this subliminal undercurrent the idea was to correlate diamonds with the sophisticated undertone of art and classiness. Hence N.W. Ayer also arranged for movie stars to appear at social events adorned with diamonds. The agency used its influence to modify film scripts and movie titles to feature diamonds more prominently. Motion pictures seldom include scenes showing the selection of or purchase of an engagement ring to a girl. It would be our plan to contact scenario writers and directors and arrange for such scenes in suitable productions N.W. Ayers memo to DeBeers. (Epstein, 1982) In addition to Hollywood, DeBeers used the royalty worldwide to act as the promotional agents for the diamond industry, once again accenting prestige, esteem and sophistication. The result of these marketing campaigns is that global annual sales of diamonds rose up from 23 million US dollars in 1939 to 50 billion in 2001. IV. Conclusion Empirical and analytical data collected over the past decades about the DeBeers Ltd. or diamond industry in general, shows a very unfavorable and completely opposite reality than it is portrayed in our general society. Edward Epstein discovered that the real business of the diamond industry is the restriction what comes out of the ground, what got cut, how much went on the market and at the same time creating the idea that there is a great demand. Besides these unethical and illegal business malpractices DeBeers is associated with the Apartheid regime because they made use of many institutions that created Apartheid in South Africa. Another known fact is that DeBeers created mining workforce from the black people living on the land, by creating taxes for their land. Furthermore working conditions for these miners in South Africa were poor, with not much food, living in conditions where hostels had 20 people per room and all this while mining 60 hours a week. Moreover in India over 10 0.000 children under the age of 13, comprise a significant part of the Indian labor pool that cuts small diamonds, which ultimately makes possible for the production of cheap jewelry in the western world. The most atrocious trait diamond cartel has is its direct responsibility for influencing loss of the human life trough diamond wars. DeBeers were connected to many conflict diamonds, dubbed Blood Diamonds because of the loss of human life and blood spilled in support of the diamond production and control of mines in some African countries. So how it is that these accepted symbols of love, which come from human exploitation, suffering and even death, flourish in our society and are seen as symbols described above? To answer this we have to turn to the analysis of the advertising in general, and in which ways it affects and influences a human psyche. First of all we have to understand that the advertising is a discourse trough and about objects. In our case the diamond story or DeBeers is a discourse of a story about love, intimacy and family, and this story is told through and about diamonds. To understand this hyper-commercialized world we have to make sure that we ask the right questions about the power of advertising. The wrong question is; does an advertising campaign increase sales of that particular product or a brand. But the right question would be in cultural perspective; how does advertising influence the way we think about ourselves, about the world, about what is good and bad, as well as right or wrong. We have to think about how advertising influences our values and our identities. And finally we have to understand that advertising talks to us about subjects that are important, but it does it trough the medium of things. This extremely successful diamond advertising campaign has changed very little since its inception in 1938 for the reason that it has been fantastically successful in the endeavor of influencing the demand and sale of diamonds. Three general points to draw from the diamond advertising examples are; 1. The present has been constructed by actions in history, 2. Advertising power is based on making sure other competing messages about products are not allowed to be heard, 3. Our ideas about things that matter to us like family, friends, intimacy, sexuality, security etc. are shaped by the broader cultural environment of which advertising is a key part. It is said that the cartels greatest accomplishment is that it has created and upheld the illusion that the diamonds are scarce and valuable, even though approximately 130 million carats (26,000 kg (57,000 lb)) of diamonds are mined annually. Although all these deceptive messages and beliefs are played upon us as society, we have to remember that the diamond deception is not a one-person play, because deceiver and deceived play a part in this deception collaboration.

Electrostatic Precipitator Essay -- Preventing Air Pollution

The electrostatic precipitator (ESP) is a machine used in factories, to clean out the waste solid particle, for example ash from the exhaust gas, allowing clean exhaust gas exit through the chimney. The electrostatic precipitator functions by using first allow the exhaust gas with the waste solid particles pass through the Nozzle as shown in the diagram below. Then the exhaust gas passes through inlet gas distribution, which evenly distributes the gas as shown below in a turquoise color, and starts going through the Discharge electrodes and the collector plates, which is shown in the diagram red and blue respectively. The discharge electrodes, which are powered by high voltage direct current, ionize the gas along with the other solid waste particles negatively. The collector plates are also charged with high voltage electricity, but it is positively charged, therefore attracting the negatively charged solid particle, because oppositely charged particles attract. This allows the clean exhaust gas pass through the other end, while the solid waste particles are trapped in the collector plates. Eventually when there are enough solid waste particles collected on the collector plates, the collect plates shakes off the collected waste, where it drops to the bottom of the shaft as shown in the diagram as â€Å"Hopper†. http://www.babcock.com/products/Documents/dryESP_illustration.jpg Many cities are currently affected by air pollution and Hong Kong is one example. Hong Kong’s air pollution level often exceeds the recommended air pollution level put out by the World Health Organization, and Hong Kong’s pollution index was at â€Å"very high† meaning that it exceeded 101, for 34% of the time (Hunt, 2011). Another example, when Hong Kong excee... ... tag, and lots of regulation in certain countries requiring factories to use one, it puts a lots of stress and increases cost on the factory operators, and might cause jobs to be cut in order to buy and operate the ESP. This might affect economic growth, but on the other hand the ESP will result in cleaner air, and this has increased the housing market price due to cleaner air (Rich 2011), which will help a sluggish economy, for example in the U.S. Overall, I believe that the ESP has a mostly positive impact on society in general. ESPs impacted positively on the environment, and health, but have both advantages and disadvantages economically. However I believe that co-operations and factories have a responsibility to deal with their pollution, because they created it in the first place, even though it might take a certain amount of money and investment.

The United States Constitution is a living Document

The Constitution of The United States is a living document. I believe it is because we can amend it. We have amended it 27 times. The first 10 amendments are known as our Bill of Rights, which are our basic rights as American citizens. This document started with no amendments, but our government has added them when the document needs to grow with society. The United States Constitution has been the Law of the Land since 1788 when it was adopted. In the Preamble of the constitution it states why it was written. These reasons include, to form a more perfect nion, establish justice, ensure domestic tranquility. Since it has been in effect for over 200 years and has stood the test of time other countries have used our Constitution to base their countries constitutions on. I believe the truly genius thing about the constitution is the way it was written. Several phrases are written very loosely, and this has allowed us to make changes or amend it. That is why it is called a â€Å"living document†, because like a living changing person, this document can also live and change. Over 200 years ago when this document was written, the framers could never have predicted what changes their future society would have. So by leaving phrases unclear it left this document open to interpretation. We are now able to reinterpret it and amend it if need be through the Supreme Court and House of Representatives. In the summer of 1787 when The Constitutional Convention was being conducted, these men would never know how in the future we would need to ensure that homosexuals would in the future be left out of constitutional rights. Morally they would never be able to justify this concept. But today it is a very controversial issue. Homosexuals are not allowed in most states to marry. They will argue that it is unconstitutional, and that the 14th Amendment states that any person who is a U. S. citizen should not be deprived life, liberty, or property, and all citizens should have equal rights and equal protection of the law. The blacks went through this, they had to fight to be treated as equals and just like them the homosexuals of America are now taking their turn in reinterpreting this mendment . To deny them of their constitutional right is not what our Founding Fathers would have wanted. Another issue that is very controversial right now is gun control in The U. S. Some interpret the 2nd amendment states that all Americans have the right to own guns, and this should not be infringed. Others interpret this as meaning that the only people that should be able to own guns are the military to protect our country . This is a huge topic in America right now because of many violent acts that have happened with guns. Due to these violent acts, we as Americans should consider there are some flaws in controlling who can own a gun. Our President Barack Obama and his administration wish to fix loopholes in the required background checks for buying and owning a firearm. In doing so they hope that guns will not fall into the hands of anyone who has a criminal history, or has a mental illness. They also wish to ban military style assault weapons for civilians. Basically the debate on either side of these issues proves that The United States Constitution is in fact a living document. To state that it is a dead document is to imply that we should abandon this document. That idea in itself is treasonous. To abandon this document would cause a huge uproar in our country, and delete so many vital parts of American history. Since we can obviously add to this document and make changes to it we need to continue doing exactly what we are doing. Before we had this document our country was in complete disunion between states, and our government was very weak. Our country did not run well without this document, and it wouldn't if we decided to consider it a dead ocument. Americans have lived with this document being the law of our land, and have grown used to the way things are. If we can make what has worked in the past continue to work then why change that. In any event we as society look to the Constitution to tell us what our founding fathers wanted this country to be. This document is what America was built on and will continue to grow on. And that is why after over 20 0 years The United Sates Constitution is still a living document that we should never wish to abandon. Work Cited by : http://www.cbn.com/cbnnews/news/050801a.aspx http://www.usnews.com/opinion/blogs/anson-kaye/2013/04/25/the-rights-constitutional-hypocrisy-on-the-2nd-and-4th-amendments http://www.cbsnews.com/8301-250_162-57576700/obama-same-sex-marriage-constitutional-but-an-issue-for-the-states/

Autozone and Caterpillar

Consider the auto parts buyer decision process. How has this process changed for new Outshone customers. How has the economy Influenced this change?! If we rely to Miami FL specifically to answer this question, it would be easy to answer, because in this city the majority of the population is Hispanic. This is a target that has immigrated from his native country, in which they are used to having their same car for many years. Unlike the American people who are used to having new cars tie often. The changing economy these days also has a lot to do with It. Since, people often prefer to buy the portion of the vehicle that Is bad, and change whatever Is necessary instead to buy a new car. They prefer to spend In small quantities to make larger investments as it be would a new car. ‘ 2. Veils www. Outshone. Com. Does It appear that the company Is trying to help the newer, lessknowledgeable customer? Based on your observations, what recommendations would you make to Outshone?! Yes, I think they're trying to help customers, or at least tries to pretend that.Their website have several discounts. For example, you can rent certain tools If you have also pick the piece that you need in the store Just in twenty four hours, which I think is pretty convenient. According to my point of view as well as designer and client I would slightly improve the website, because it is a bit confusing, it has everything everywhere, the texts are in different colors like, black, gray, white, orange. In my opinion a website should look clean and tidy so in that way the client can move through it in a more efficient manner.!Caterpillar! . Given the nature of the demand for its products, is there anything that Caterpillar could do to maintain or increase revenues in a down economy?! Since this company is directly dependent on other companies, which are responsible for building and are in need of this heavy machinery. I think the key to improve or maintain their income, would offer packa ges and special offers. As would several machines, whether the more indispensable machines for building in a better price.Or maybe have a department of resale, where are responsible for buying and selling old machinery and restore it and sell it again at better price than a new one.! 2. As a corporation that fuels the economy to some extent, is there anything that Caterpillar could do to facilitate a global economic recovery?! Probably yes, since this is a company that eventually is need to all the things that want to be build. Therefore Caterpillar could develop certain plans to help small businesses or new businesses doing something similar as exchanges; That is they provide them much more economical machinery, or instead of selling the machines,

Free Essays on Jamaican Music Roots

Jamaica According to the history of Jamaica, the slaves from Africa brought over drums called â€Å"BURRU† which were used in an arrangement called talking drums. These were used during Jonkanoo celebrations, which were a Christmas time activity; the planters encouraged these until they found out that the slaves were using their drums and conch shells to communicate with each other. By the turn of the century, Calypso from Trinidad and Tobago and Samba from Central America were introduced to the Jamaicans to form a new mix of music called Mento. MENTO Mento was the popular music in Jamaica before ska, rocksteady and reggae. It was an established style in both rural and urban areas as early as the turn of the 20th century. Mento bands usually include one or more of the following: banjo, guitar, a bass lamellophone called a rumba box, and maracas. They sometimes include the fife, clarinet, violin or saxophone. The songs played were usually work songs with humorous lyrics passed down through generations. SKA and ROCK STEADY In the mid 1950’s the youth of Jamaica were more interested in listening to American music than anything from Jamaica, so musicians were called on to emulate the sound of imported American music, within a few years this music turned into Ska. Ska was a big band type of sound with horn arraignments, piano and a quick beat. Ska was easy to move to and created a form of dance called skanking. The beat of Ska slowed down a bit in the early 60’s and Rock Steady emerged. With Rock steady the drums became less prominent and there was a heavier bass tune, and the music was a bit slower and more laid back. REGGAE By 1969 the new, enduring sound of reggae had established itself. Reggae is a combination of traditional African Rhythm and blues and indigenous Jamaican folk. The synthetic style is strictly Jamaican and includes off beat syncopations, up stroke guitar strums, chanted vocal patterns and the lyrics... Free Essays on Jamaican Music Roots Free Essays on Jamaican Music Roots Jamaica According to the history of Jamaica, the slaves from Africa brought over drums called â€Å"BURRU† which were used in an arrangement called talking drums. These were used during Jonkanoo celebrations, which were a Christmas time activity; the planters encouraged these until they found out that the slaves were using their drums and conch shells to communicate with each other. By the turn of the century, Calypso from Trinidad and Tobago and Samba from Central America were introduced to the Jamaicans to form a new mix of music called Mento. MENTO Mento was the popular music in Jamaica before ska, rocksteady and reggae. It was an established style in both rural and urban areas as early as the turn of the 20th century. Mento bands usually include one or more of the following: banjo, guitar, a bass lamellophone called a rumba box, and maracas. They sometimes include the fife, clarinet, violin or saxophone. The songs played were usually work songs with humorous lyrics passed down through generations. SKA and ROCK STEADY In the mid 1950’s the youth of Jamaica were more interested in listening to American music than anything from Jamaica, so musicians were called on to emulate the sound of imported American music, within a few years this music turned into Ska. Ska was a big band type of sound with horn arraignments, piano and a quick beat. Ska was easy to move to and created a form of dance called skanking. The beat of Ska slowed down a bit in the early 60’s and Rock Steady emerged. With Rock steady the drums became less prominent and there was a heavier bass tune, and the music was a bit slower and more laid back. REGGAE By 1969 the new, enduring sound of reggae had established itself. Reggae is a combination of traditional African Rhythm and blues and indigenous Jamaican folk. The synthetic style is strictly Jamaican and includes off beat syncopations, up stroke guitar strums, chanted vocal patterns and the lyrics...